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Tom Glover's avatar

While MI isn't going away, the future is undoubtedly in BI and its advanced cousins—AI and predictive analytics. The ability to anticipate rather than just react is the ultimate competitive edge.

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Shannon Brookes's avatar

The shift from MI to BI represents the shift from static, canned reports generated by IT to interactive, self-service dashboards that business users can explore themselves.

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Charlotte Archer's avatar

It's not really an 'or' question. MI is the foundational data—the raw material. BI is the process of analyzing and transforming that data into actionable intelligence. You need both

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